On Saturday, Android boss Hiroshi Lockheimer accused Apple of “utilizing peer strain and bullying as a solution to promote merchandise,” after a Wall Avenue Journal report revealed how US teenagers have turned Apple’s iMessage right into a social standing image that locks Android customers out.
Now, Lockheimer is taking a barely much less abrasive stance: the Google govt stated Monday that “we’re not asking Apple to make iMessage accessible on Android. We’re asking Apple to help the business normal for contemporary messaging (RCS) in iMessage, simply as they help the older SMS / MMS requirements.”
We’re not asking Apple to make iMessage accessible on Android. We’re asking Apple to help the business normal for contemporary messaging (RCS) in iMessage, simply as they help the older SMS / MMS requirements.
— Hiroshi Lockheimer (@lockheimer) January 10, 2022
“By not incorporating RCS, Apple is holding again the business and holding again the consumer expertise for not solely Android customers but additionally their very own clients,” provides Lockheimer, later within the Twitter thread.
That’s nonetheless an enormous accusation, however one which pulls the dialog again into acquainted territory: will Apple settle for Google’s olive department to make iMessage extra appropriate with Android, or will it proceed to make use of lock-in to promote extra iPhones?
On the lock-in entrance, there’s little query about Apple’s motivation. Due to the Epic v. Apple trial, the world has now seen confidential emails between Apple executives that present the corporate is deliberately withholding iMessage in favor of lock-in. “I’m involved the iMessage on Android would merely serve to take away an impediment to iPhone households giving their youngsters Android telephones,” wrote Apple exec Craig Federighi in April 2013, including “I feel we have to get Android clients utilizing and depending on Apple merchandise.”
“Joz and I feel shifting iMessage to Android will damage us greater than assist us, this electronic mail illustrates why,” wrote Apple’s Phil Schiller in March 2016, forwarding an electronic mail from Beats Music co-founder Ian Rogers about how he “missed a ton of messages from family and friends” after switching to an Android telephone.
What’s much less clear is whether or not RCS, the next-gen substitute for SMS that’s championed by Google and incorporates well-liked options frequent to iMessage, has any convincing motive for Apple to signal on. That’s seemingly why Google is creating slightly peer strain of its personal.
Associated
Let’s chat about RCS
The ethical case for iMessage on Android
Why I turned on iMessage
The Verge has requested Apple if it intends to help RCS actually years with no remark, so we’re not holding our breath. We’ve additionally made the ethical case that an organization that claims privateness is a human proper has an obligation to convey encrypted messaging to the world, not simply its personal clients, and we’ve written in regards to the private plight of coping with Apple’s inaction. (And once I say “we”, I imply Dieter, as a result of RCS is his jam, I’m scripting this publish as a result of he’s on trip, and Dieter srsly why are you studying these phrases, aren’t you presupposed to be on a socially distanced seaside someplace?)
However perhaps now that Apple is mainly a three-trillion greenback firm, and it’s underneath a great deal of regulatory scrutiny, and its soiled laundry (within the type of emails) has been aired in entrance of the world, and its staff are talking out, and items just like the WSJ’s are popping out, and its CEO Tim Prepare dinner is probably going in search of a legacy bigger than merely scaling up the corporate to change into probably the most invaluable on this planet with a fats pay bundle because the reward… maybe bringing iMessage to Android or RCS to iMessage is the type of small concession that Apple would possibly truly make.
Correction, 7:48PM ET: Dieter informs me Apple did truly reply to our requests for touch upon RCS. Their reply was “No remark.” I remorse the error.
